We Are Password

English Language Testing Ltd. design, develop and distribute Password tests which are used to recruit, support and retain students and staff whilst upholding academic standards. The tests have proven to have extremely high levels of accuracy since their launch in 2008 and are now used in over 120 countries around the world. We partner with educational institutions, government bodies and employers, offering all our partners world class service and support.

Our Values

Our values are honesty and simplicity in everything we do. We believe that consultation and communication should be at the heart of each and every new development and enhancement. All Password products and services are designed to deliver clear value to our partners.

Our Founder and CEO, Caroline Browne, has extensive experience of working at senior management level in the language teaching and university sectors.

The first Password test, Password Knowledge, was designed following a long consultation with the UK university sector to enable accurate and reliable testing for admission to pre-university programmes. Prior to Password Knowledge, there was no appropriate English language test for the growing number of students joining pre-university programmes delivered in English. Since then, consultation with our partners, potential partners and other stakeholders has been critical to the development of each and every new Password test.

Key People

Caroline Browne

CEO and Founder

Alan Baldock

Director of Password Partnerships

Dominique Buchholz

Academic Manager

Rahul Sharma

IT and Support Manager

Shadman Hussain

IT and Support

Chris Longman

Head of Accreditation and Monitoring

Our Key Partners

Password English language tests are academically designed and managed by CRELLA (the Centre for Research in English Language Learning and Assessment). Founded by Professor Cyril Weir OBE and directed by Professor Anthony Green, CRELLA are a world-leading team of academics in testing and assessment. CRELLA’s work was rated as “100% world-leading” for the impact of their research in language assessment by the Research Excellence Framework (REF) 2014, the UK Government’s assessment of university research.

Read more about CRELLA 

Target English are led by Fiona Aish and Jo Tomlinson, both highly experienced EFL (English as a Foreign Language) and EAP (English for Academic Purposes) teachers, trainers, test developers and authors. They provide a variety of high quality academic support services including training, course design and delivery, item writing and marking services.

Read more about Target English


The company’s shares are held by:

The University of the Arts London

Caroline Browne (Founder and CEO)

Alan Baldock (Director)

Company Registration

English Language Testing Ltd is a limited company registered in England and Wales with company number 06287003. The company commenced trading on 11th February 2008.

Close Menu